Post by account_disabled on Jan 9, 2024 1:45:00 GMT -5
By having good engagement you not only get more traffic, reactions and comments, but you also get better positioning of your brand image, which translates into greater trust on the part of users and - therefore - more sales. If you want to know how you can generate engagement on your social networks and on your website , then this article will interest you, as we will talk to you about all the details of this concept and how it relates to online marketing. What is engagement? In a summary and simple way, we can say that engagement is the level of commitment that people have with a brand, that is, it is all those relationships of trust generated by a good user experience, which can be converted into fidelity.
In fact, “engagement” is a word in English that literally means “commitment” in Spanish, but in the context of online marketing it is taken more broadly, considering Phone Number List aspects such as: The level of satisfaction that consumers had after purchasing the company's products or services. Good communication between the brand and the user , through different communication channels such as social networks, email, chats and website. The level of interaction that users have with these same brand messages. A good perception of the brand image , which has the ability to transmit an image close to the user, and have a personality instead of just being another company.
In this way, we can notice that engagement does not depend so much on aspects such as the number of followers – or the number of “likes” – that you may have in digital media, but rather on how good the perception is. of the brand, and how in love the users are with it. Types of engagement Now, the above is a general overview of the concept, however, in order for you to understand how it can be measured and improved, it is necessary to review the main types of engagement, which cover 3 perspectives: 1. User engagement This type of engagement has to do with the level of satisfaction and commitment that the followers of your social networks and website have. It is, generally, the first thing that is taken into account when talking about this topic.
In fact, “engagement” is a word in English that literally means “commitment” in Spanish, but in the context of online marketing it is taken more broadly, considering Phone Number List aspects such as: The level of satisfaction that consumers had after purchasing the company's products or services. Good communication between the brand and the user , through different communication channels such as social networks, email, chats and website. The level of interaction that users have with these same brand messages. A good perception of the brand image , which has the ability to transmit an image close to the user, and have a personality instead of just being another company.
In this way, we can notice that engagement does not depend so much on aspects such as the number of followers – or the number of “likes” – that you may have in digital media, but rather on how good the perception is. of the brand, and how in love the users are with it. Types of engagement Now, the above is a general overview of the concept, however, in order for you to understand how it can be measured and improved, it is necessary to review the main types of engagement, which cover 3 perspectives: 1. User engagement This type of engagement has to do with the level of satisfaction and commitment that the followers of your social networks and website have. It is, generally, the first thing that is taken into account when talking about this topic.